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Drawing on our Social & Relationship Capital

We recognise our obligations as a responsible member of the communities in which we operate, and we seek to ensure that the interests of these communities are represented within Pacific Basin and vice versa. Our engagement in and contributions to these communities takes a number of forms, in an effort to support their – and our – longer-term sustainability.

We achieve this by:

  • Maintaining regular engagement with stakeholders and organisations connected to the shipping industry and the places and jurisdictions in which we operate;
  • Ensuring we comply with the laws and regulations of the jurisdictions in which we operate;
  • Being mindful of the implications of our business activities on our communities and stakeholders;
  • Supporting through activities and donating financially to the most deserving communities and causes most closely connected to our business – in particular seafarer welfare; and
  • Supporting and sponsoring our employees who get involved in the communities in which they and Pacific Basin are active or reside, and who participate in groups and associations related to aspects of the shipping industry.

Our Main Communities:

  • the seafarer community
  • Hong Kong – our headquarters and flag state
  • the shipping industry
  • the ports where our ships trade
  • the marine environment and the communities dependent on it

Community Highlights from 2014

Pacific Basin gave US$218,000 in donations and sponsorship to good causes in 2014, the majority of which was directed to seafarer-related causes and was raised through staff-driven initiatives.

The Seafarer Community

  • Our Human Resources Director is an Asian Ambassador of the Sailors’ Society – an organisation we support because of our particular interest in the welfare of seafarers and their dependents globally. Through this role, we promote business of shipping.
  • In 2014, we donated over US$50,000 to the Sailors’ Society and the Mission to Seafarers.
  • We were main sponsors of the Sailors’ Society Hong Kong dinner, which, despite the downturn in the maritime sector, raised over US$150,000 for seafarers in need around the world.
  • We gave over US$90,000 towards emergency disaster relief following Typhoon Yolanda which devastated large parts of the Philippines which is home to 40% of our seafarers.
  • We gave US$15,000 to seafarer, port and other maritime-related causes in countries where our ships frequently trade.

“Our sponsors’ long-term support is crucial to sustaining our welfare output. And continuation of these crucial alliances and the industry’s recognition of seafarers’ need for our welfare work is fundamental to being able to sustain our free provision of services.”

the Sailors’ Society

Our Hong Kong Community

  • In 2014, we deepened our association with the Hong Kong Maritime Museum by becoming inaugural partners under its new “CSR Partner Programme” which seeks to match the museum’s programmes and initiatives with our shipping and Hong Kong community-focused social responsibility priorities. We have been supporters of the Museum for over 10 years, from its incorporation in 2003, opening in 2005 and relocation in 2013 to a more prominent location at Central Pier 8. From its new location, public and education programming has expanded significantly with local and international schools, community groups and families. In 2014, student visits were up 64% to 6,005, while 585 adults attended lectures and 1,700 joined family activities during the year. We occasionally turn to the museum and its exhibits for props that enhance the quality of training of our young staff.

  • In 2014, we funded a fourth scholarship at Hong Kong Polytechnic University where two students are currently pursuing a bachelor’s degree in International Shipping and Transport Logistics under our sponsorship. The first two recipients of our scholarship now work at Pacific Basin.

  • The Fair Winds Charter which we signed up to in 2013 was extended in February 2014 for another year. Through this voluntary scheme, we and other ship operators undertake to switch to low-sulphur (0.5%) fuel when our ships are berthed in Hong Kong. The charter is now expected to lead to new Hong Kong regulation mandating fuel switch at berth in 2015, and eventually to prompt emission control measure in the Pearl River Delta.

The Shipping Industry

  • Pacific Basin and its senior management ensure our regular engagement with the shipping industry and relevant governmental and regulatory bodies through membership of appropriate industry organisations such as shipowners’ associations. Our senior managers have assumed two new notable shipping association positions in recent months:
    • Our Chief Financial Officer became a non-executive director of the Standard P&I Club, the board of which assesses claims from shipping incidents by its members.

    • Our Fleet Director was elected Vice Chairman of the International Association of Dry Cargo Shipowners (Intercargo). Intercargo works with regulators and other shipping associations to ensure that shipping operates safely and efficiently, and it actively participates in the development of global legislation through the International Maritime Organization and other similar bodies.

Summary of memberships and committee positions we have with industry organisations through which we take an active role in discussion on legislative, regulatory and operational changes that affect our industry.

Ports Where our Ships Trade

  • In 2014 our ships called at 758 ports across 108 countries.
  • Our crew and ships are considered ambassadors for Pacific Basin wherever they sail, so we inspire them to:
    • strictly abide by requirements under applicable environmental law so as to minimise our impact on the cities, towns, ports and shorelines we visit;
    • show skillful seamanship and act professionally in the way they conduct their ships’ business;
    • be respectful law-abiding visitors, to show warm hospitality towards visitors on board, and to be in every way becoming of Pacific Basin personnel; and
    • establish and maintain good relations with port authorities, agents and other stakeholders in the places we visit.

One measure of our success in this area is the feedback we get from stevedores, port operators and other stakeholders in the ports we call. Here are two examples of messages of appreciation we received in 2014:

“The crew you have assembled is truly one of the best I have had the pleasure to work with, and, over the 30 years in stevedoring, I have worked with a lot. They are professional, experienced, and always willing to lend a hand. Their level of performance makes all our jobs so much easier, smoother and efficient. Our compliments to the crew. Thanks so much.”

“I am pleased to extend my appreciation for your crew on board for their performance and commitment during the latest loading. The crew was well-organised and professional. The on board team followed three simple rules: (1) proper pre-planning and cargo gear checks before arrival, (2) good management, control and supervision during loading operation, and (3) working as a team with longshoremen for successful loadings one after the other. I look forward to continued support, efforts and commitment from all your seafarers on board the Pacific Basin fleet who are your brand ambassadors delivering their best performance and upholding a high standard for Pacific Basin.”

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